Retail and eCommerce

Retail Sales and CX Growth

Powering the Membership Economy with Sales and Customer Service Excellence

Services

Inbound voice customer service and sale

Channels

Voice

Products Supported

Assist customers wanting to order product kits over the phone by answering related questions, providing options on different kits/customization, and processing new orders.

The
Challenge

Prior to VXI’s partnership with this client, divergent management processes for 20+ vendors supporting multi-care locations resulted in inconsistent revenue and customer experience.

With costs increasing and customer satisfaction on the decline, this client tasked VXI with improving its sales conversion rates, meeting sales projections, and fortifying its market leadership.

The
Solution

By consolidating the client’s process siloes as well as implementing a closed-loop feedback system, we streamlined call flow and service procedures. 

From the start of the engagement, VXI’s agent training strategy focused on product mastery and role plays to overcome customer objections. Tasked with assisting customers in ordering complex, customized product kits over the phone, VXI deployed Training Simulator for agents to develop consultative selling skills. Agents were exposed to real-life scenarios while experiencing the call flow.  This reduced “first call shock” and dramatically shortened the learning curve.

Training programs were re-designed to incorporate a blend of sales-skills development and extensive brand/trust building.  At the end of each training batch, a review of the program and a survey were conducted to gauge knowledge absorption, effectiveness and relevance of the curriculum.

The
Results

  • 3% increase in Average Order Value
  • $27,328,090 in Total Order Revenue, achieving the client’s stretch goal
  • 30% additional revenue versus the client’s other inbound telemarketing vendors
  • Ranked #1 vendor for Inbound Sales
  • 100.76% attainment for Inbound Sales and 101.27% for Customer Service
  • Numerous recognitions including 2018 Gold Stevie® Award for Sales Outsourcing Provider of the Year

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