12 Dec 2018

Harnessing the power of bots in hospitality

The applications for chatbots in the hospitality industry will only continue to grow – as demonstrated in examples ranging from Marriott’s Slack integration for business travelers to the Henn na Hotel’s robo-dinos. There’s a reason Gartner made this prediction: “By 2020, the average person will have more conversations with bots than with their spouse.” Chatbots…

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11 Nov 2018

Four key air travel innovations you’ll want to watch

More than ever, changes in the airline industry are impacting tourism as a whole, as travel becomes a more accessible experience globally. These customer experience (CX) innovations are worth a watch to keep your finger on the pulse of what’s happening with air travel. Augmented reality Air New Zealand has been working on augmented reality…

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11 Nov 2018

Three hospitality trends to inform your 2019

Hotels have been on a record-breaking spree – with the industry valued at almost $1.6 trillion in 2017, and Deloitte projecting 5-6 percent growth throughout 2018. There’s an age-old saying that a rising tide lifts all ships – but what happens when the tide falls? Now is not the time to sit back and enjoy…

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10 Oct 2018

Customer loyalty: Let’s have a data-driven conversation

The drive to become data-driven pervades so many conversations we have with travel and hospitality clients today. Marriott International is a great example – here’s what their head of Global Digital & Sales had to say about leveraging data to earn customer loyalty:  “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed,…

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10 Oct 2018

Are loyalty programs a waste of time – and money?

There’s a great deal of focus on loyalty programs in the hospitality industry today – and no wonder. Hotels face increasingly intense industry competition, and with the need to combat the growing impact of online travel agent (OTA) bookings, hoteliers are focused on ensuring that it’s their properties, their services, that are forefront in customers’ minds.  If you look at the numbers and growth, this focus…

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