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Transforming the Digital Sales Experience: Exploring the partnership between VXI & LG

3 minute read, posted on 04/09/2025, by Lauren Kindzierski

Banner - Transforming the Digital Sales Experience: Exploring the partnership between VXI & LG

LG Electronics and VXI have once again proven their leadership in digital sales and customer experience (CX) by winning two Stevie® Gold Awards together. Our successful partnership, highlighted in a recent Execs in the Know webinar, showcased how VXI helped transform LG’s ecommerce platform by combining AI-powered innovation with human expertise.

Chad McDaniel from Execs in the Know moderated the conversation with Michael Aronowitz, VXI’s Senior Vice President of Revenue Growth, and Lucia Albero, Social Media Lead for Digital CX at LG Electronics. Together, they explored how LG moved beyond traditional customer service to generate substantial revenue through proactive customer engagement.

Here are the key takeaways from our award-winning collaboration:

1. Prioritizing customer lifetime value

Rather than focusing solely on one-time transactions, LG and VXI emphasized building long-term customer relationships. By promoting products as part of a lifestyle, we established deeper connections that drive repeat purchases and brand loyalty.

2. AI-powered proactive engagement

AI played a crucial role in initiating customer conversations and routing inquiries to the right agents. The seamless handoff from AI to human agents allowed customers to receive tailored recommendations at the most impactful moments.

3. Building a strong sales culture

With VXI’s expertise, LG fostered a culture of consultative selling. Agents were trained not only in product knowledge but also in active listening and solution-driven conversations. This empowered them to provide meaningful insights that aligned with customers’ needs.

4. Data-driven strategy adjustments

LG and VXI closely monitored conversion rates, average order value, and customer satisfaction to refine their approach. By continuously optimizing based on insights, they ensured both revenue growth and exceptional customer experiences.

5. Engaging agents through incentives and gamification

To maintain motivation and high performance, LG implemented gamification strategies and incentive programs. Recognizing and rewarding agents for delivering exceptional service fostered a sense of pride and ownership.

6. Harnessing AI for scalability

While AI improved efficiency and scalability, LG and VXI ensured that human interaction remained central. This balanced approach enhanced personalization, built customer trust, and maintained a high level of service quality.

The award-winning impact

The collaborative efforts between LG Electronics and VXI didn’t just improve operational metrics – they earned prestigious recognition. Winning Stevie® Gold Awards together is a testament to our combined innovation, dedication, and outstanding results in transforming the digital sales experience.

To hear the full conversation and learn how LG and VXI achieved this success, click here for the webinar replay.

Presenters:

  • Chad McDaniel – Chief Community Leader, Execs in the Know
  • Michael Aronowitz – SVP of Revenue Growth, VXI
  • Lucia Albero – Social Media Lead, Digital CX, LG Electronics

For additional insights into VXI’s award-winning solutions and success stories, click here to explore our resources.

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